Makeover guidelines from Anna Johndrow - owner of ACE Hardware @ Cedar Park

  • Our store's website needs to inform customers of what is unique to our store vs. what is available through www.acehardware.com, including:
    • We manufacture and repair custom screens
    • A very robust Grill selection specializing in Weber and Traeger Grills
    • We uniquely provide free assembly and delivery within the 78613 and 78641 zip codes
    • We carry Stihl Power Tools
    • We carry Benjamin Moore Paints
    • We have a branded gift shop within the Hardware store called BanAnna's Gifts and Gourmet, which is oriented toward women shoppers
    • We have our own community project called The Pink Rose Project.  Details are on our website
  • We need to be able to link to the acehardware.com electronic shopper/circular.  The destination link is constant, the visual for it changes at least monthly, sometimes twice a month.
  • What separates us from our competition is that we are personal.  We know our customers, we have a staff that not only knows the how to of home projects but is willing to share the information with customers.
  • Our most popular departments are: (not necessarily in order of importance)
    • The fasteners...nuts, bolts, screws; we have a VERY LARGE selection and a customer can buy just one or a whole box.
    • Toilet repair
    • Filters for air conditioners
    • Grills
  • Acehardware.com has a look and feel that might be good to emulate for strategic
  • All outgoing links should be preserved (such as to acehardware.com)
  • All 3rd-party banner advertisements should reside somewhere on homepage